Most notably, early in 2016, Activision Blizzard purchased Major League Gaming (MLG), a professional eSports organization, for $46 million, announcing plans to build an eSports-focused television network.ġ9% of men age 18-34 like to watch professional gaming events or eSports The brand’s Heroes of the Storm was played in a 2015 college tournament called “Heroes of the Dorm.” The same competition will be held again this year with a $500,000 tuition prize.
This comes on the heels of ESPN’s January launch of its own eSports vertical, “ESPN Esports.” Game publisher Activision Blizzard has also invested heavily in generating interest in eSports for its popular games. Yahoo recently unveiled “Yahoo Esports,” a site dedicated solely to the world of competitive gaming. And gaming and media companies are taking notice. Furthermore, the audience for professional gaming is likely to grow considerably as the current generation of teens enters adulthood. This presents ample opportunity for eSports – competitive tournaments where video games are played by professional gamers. In fact, according to Mintel’s Attitudes toward Gaming US 2015 report, gaming is now ubiquitous with teens and 35% of those age 12-17 say that video games are their main source of entertainment.
In recent years, video gaming has become more popular than ever in the US thanks to the explosive growth of mobile gaming and the rise of live streaming.
0 kommentar(er)
